March 24, 2025

Let’s face it—forms can be a hassle, both for potential customers and the teams that follow up on them. And when it comes to adding phone numbers, many prospects may hesitate, worried about unsolicited calls or spam.

In the fast-paced world of startups, especially in Web3 and tech, the ability to drive growth while staying agile is critical. Revenue Operations (RevOps) plays a pivotal role in this, yet there’s a trap many RevOps teams fall into—becoming the dreaded “Department of No.”

Imagine this scenario: ten qualified prospects fill out a form on your website, expressing interest in learning more about your product. But out of those ten, only three actually book a meeting.

A client of ours recently shared some surprising feedback they received from a potential investor. The investor said, “We wouldn’t consider investing in a Web3 company unless they had 5,000+ followers.

Landing pages have become a staple in digital marketing. They’re often the first thing a startup builds when launching a new product or running a campaign.

If there’s one piece of advice that stands out among the dozens that have been ringing in my mind so far this year, it’s that the best business to start is one your customers have pulled you into.